Refold

Investment opportunity - Romania

Business-grade laptops, refolded into a second commercial life.

Refold reconditions enterprise laptops and sells them to Romanian consumers and companies with a 2-year warranty, at up to 60% below the price of new. Three revenue lines, one circular supply chain.

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  • 2-year warranty on every unit sold
  • B2B orders from 5 to 500 units
  • Buyback: we purchase laptops for cash

01

Market opportunity

A hardware replacement cycle Romania has not yet priced correctly.

Corporate fleets across Western Europe are replaced on a three-to-four year cycle, releasing large volumes of high-specification machines. Romanian buyers - consumers, SMEs and public institutions - need that same computing power at a fraction of the price. Refold sits between the two.

Corporate lease returns
Enterprise fleets in the EU rotate on fixed cycles and are liquidated in bulk, creating a repeatable, priced supply of Dell, Lenovo and HP business machines.
Price-sensitive demand
A business laptop that retails new at 4,600-6,000 lei is listed by Refold from roughly 1,500-2,500 lei - the same performance for a buyer who cannot justify new.
SMEs equipping teams
Romanian companies need 5 to 500 machines at once, with company invoicing and warranty cover - a segment large distributors serve poorly at this price point.
Regulatory tailwind
EU circular-economy and right-to-repair policy continues to strengthen the position of certified refurbishers against simple resellers.

Market sizing (TAM / SAM / SOM for Romania and CEE) is maintained in the internal model and shared in the data room. Insert the current figures here before sending this page to investors.

02

Business model

Three revenue lines feeding one inventory engine.

Refold buys hardware at liquidation prices, adds testing, repair and warranty, then sells the same unit through whichever channel pays best. Margin is created in the workshop, not in the markup.

Direct to consumer
Online store with free delivery, free returns and graded condition (A / B / C), so the buyer picks the exact price-to-cosmetics trade-off. Current listings run roughly 1,499-2,549 lei, VAT included.
B2B fleet supply
Orders from 5 to 500 units with negotiated pricing, company invoicing and dedicated support. Higher average order value, repeat purchasing and far lower acquisition cost per unit sold.
Buyback and trade-in
Refold purchases laptops from individuals and companies and pays on the spot. This is the supply side of the business: it secures inventory at controlled cost and doubles as a customer acquisition channel.
Unit economics
Actual figures are shared under NDA in the data room.
  • Acquisition cost per unitOn request
  • Reconditioning and parts costOn request
  • Average selling priceOn request
  • Gross margin per unitOn request
  • Warranty claim rate and reserveOn request

03

Traction and proof

A live commercial operation, not a concept.

Refold already sells, ships, warranties and services machines every day. The operational spine an investor is buying into is running now.

2 yrs
Real warranty on every laptop sold, backed by Refold itself
60%
Maximum saving versus the equivalent new machine
5-500
Units per B2B order, with company invoicing and dedicated support
4.5 / 5
Average customer rating shown on reviewed product listings

What is already in place

  • Full e-commerce storefront with live inventory, condition grading and customer accounts
  • Every unit individually tested and verified before it is listed
  • Free shipping and free returns operating nationally
  • A dedicated B2B channel with pricing and invoicing for companies
  • A buyback channel sourcing inventory directly from the market
  • WhatsApp and phone support for configurations not held in stock

Revenue, units sold, repeat rate and cohort retention are tracked internally and available to qualified investors under NDA.

04

Circular economy

Every sale keeps a working machine out of the waste stream.

The core product is also the ESG position. Extending the life of an already-manufactured laptop avoids the emissions and raw material extraction embedded in producing a new one - and it does so as a commercial transaction, not a subsidy.

  1. 01

    Life extension, not disposal

    A laptop retired from a corporate fleet after three years still has years of productive use left. Refold restores it to working condition and returns it to the market.

  2. 02

    Repair capability in-house

    Testing, part replacement and grading happen internally, which is what makes a genuine 2-year warranty commercially possible.

  3. 03

    Aligned with EU policy

    Circular economy and right-to-repair regulation continues to move in favour of certified refurbishment operators across the European Union.

  4. 04

    Measurable impact story

    Units diverted from e-waste and avoided emissions can be reported per unit and per client - increasingly relevant for the B2B and public-sector buyers Refold targets.

Verified environmental figures (kg CO2e avoided per unit, units diverted from e-waste) should be added here once the measurement methodology is finalised.

05

Next step

Request the investor materials.

Leave your details and we will send the deck, the financial model and access to the data room. Enquiries from funds, angels and strategic partners are all welcome.

Prefer email? Write to the address published on refold.ro and mark the subject line as an investor enquiry.

Common questions